# Ultrix Karma



**Ultrix Square** is proud to introduce a distinctive business model built into the **Ultrix Store** - **Use-to-Earn**. It refers to where users can monetize every single action they conduct on the **Ultrix Store**, such as completing their profile, sharing apps, attracting more users to the platform, participating in the voting process, and more.

Daily rewards are distributed based on users' personal ranking, their "**Karma Score**". This innovative model enables users to earn **ULR tokens** without having to invest money or their time.

We believe the adage "if you don't pay for the product, you are the product" is no longer applicable. Those who invest their time and energy to help the platform grow and improve deserve to be rewarded for their contributions. This model is gaining popularity in **GameFi’s** unique play-to-earn mechanism, and we have now transformed and integrated it into the app store.

While most social platforms award their shareholders, **Ultrix Square** believes that the users of the platform should receive the benefits and rewards for their time and the contributions they make to the platform.

The higher a user's score, the more credibility the user gains. Overall, **Ultrix Karma** provides the community with a clear measuring framework to gauge whether a user’s review and ratings are trustworthy. **Ultrix Square** will use **Ultrix Karma** in many ways in the future, such as tangible rewards. For the start, users can only convert their Karma points into **ULR tokens**.

Users can earn **Ultrix Karma** by conducting various activities: creating a **Ultrix ID**, verifying their email, setting up their profile, daily logging into the **Ultrix Store**, and when inviting more users by sharing apps on their social channels. Based on their earned **Ultrix Karma**, they may claim their **ULR tokens** from the daily pool of 10,000 **ULR** and track their **Karma** history and statistics in their profile.

**Karma** was created to reward users for positive actions. Positive action is one of the use cases that is defined below:

* User attracts more users to the platform
* Users participating in the App Validation process
* Users that assist other users by posting highly rated reviews
